CEBU, PHILIPPINES— Demonstrating its firm commitment to providing our Filipino
communities with primary healthcare services at par with global industry standards, Cebu-
based holding company, the LH Paragon Group (LHPI), is pleased to announce the rebrand
of its healthcare services subsidiary, Keralty Prime Cebu, Inc. (KPCI), to CLINICA PRIME
CEBU, INC. (CPCI).
Effective August 2024, CLINICA PRIME is now a fully Filipino-owned proprietary brand
of primary healthcare services dedicated to delivering holistic patient-centered primary
healthcare services across the country.
Having been in the medical diagnostics industry since 2004, the LH Paragon Group has
further strengthened its capabilities over the past four (4) years after a fruitful joint
venture partnership with the Spain-based health services provider Keralty Global in
December 2020, elevating Cebu’s local healthcare landscape to global standards across its
three (3) strategically located Keralty Prime Cebu clinics.
In response to evolving global market conditions, Keralty Global has announced its exit
from the Philippine market to focus on their key operations in the US, Europe and the
Americas. As a result, the parties have entered into an agreement for the LH Paragon
Group to acquire Keralty Global’s shareholdings, making CLINICA PRIME CEBU, INC. fully
owned by the LH Paragon Group, and paving the way for an exciting and renewed
commitment to primary healthcare excellence through the 100% Filipino-owned
proprietary brand, CLINICA PRIME.
CLINICA PRIME Chairman and LHPI Group CFO Edmun H. Liu shares, “We are grateful
for the partnership and the invaluable experience we have gained over the past four years.
This year, as we mark the 60th Founding Anniversary of our Group, we are ready to build
and grow our own Filipino brand of primary health care, for the Filipino and by the Filipino,
with products and services comparable with the best in the world.“
Liu continues, “We are deeply committed to ensuring that world-class primary care is
accessible for every Filipino. This is our way of continuing our Founders’ vision and legacy
of being good stewards, ensuring we make a meaningful and lasting impact for our
communities, for the many years to come. “
Through the new CLINICA PRIME brand, LHPI is dedicated to investing and growing its
healthcare footprint in the Philippines, providing globally competitive products and
services with its unique brand of Filipino care, attention and service for our Filipino
communities.
Moving forward with this vision, CLINICA PRIME will focus on the patient experience
across their wellness journey in all of life’s stages— from pediatric to adolescent wellness,
to men and women’s health and geriatric care, CLINICA PRIME aims to provide
personalized primary healthcare solutions tailor-fit to every patient.
Dr. Bryan Albert T. Lim, CPCI President and Chief Medical Officer echoes, “CLINICA
PRIME will be centered around the patient experience. Everything we do, how we
innovate will all be centered around what the patient needs, and how we can contribute
to improving their quality of life. It’s a collective journey to wellness and we take each step
with our patients’ well-being in mind, in whatever stage of life they are in. From babies to
adults and grandparents, we will accompany our patients’ journey in all of life’s stages.”
Dr. Lim continues, “This is just the beginning. Our commitment to excellence is now
stronger than ever. Our goal to deliver accessible and effective primary care for every
Filipino is part of a bigger healthcare ecosystem and we look forward to continuing to
serve you with the same dedication and excellence you have always trusted, now made
even better and stronger.“
CLINICA PRIME currently operates three (3) multi-specialty clinics in the key cities of
Mandaue, Consolacion, and Lapu-Lapu City in Cebu, with strategic expansion across the
region in the horizon.
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