Clinica Prime: A New Era of Filipino Primary Health Care

September 10, 2023
Moving forward with this vision, CLINICA PRIME will focus on the patient experienceacross their wellness journey in all of life’s stages— from pediatric to adolescent wellness,to men and women’s health and geriatric care, CLINICA PRIME aims to providepersonalized primary healthcare solutions tailor-fit to every patient.

CEBU, PHILIPPINES— Demonstrating its firm commitment to providing our Filipino

communities with primary healthcare services at par with global industry standards, Cebu-

based holding company, the LH Paragon Group (LHPI), is pleased to announce the rebrand

of its healthcare services subsidiary, Keralty Prime Cebu, Inc. (KPCI), to CLINICA PRIME

CEBU, INC. (CPCI).

Effective August 2024, CLINICA PRIME is now a fully Filipino-owned proprietary brand

of primary healthcare services dedicated to delivering holistic patient-centered primary

healthcare services across the country.

New Chapter in Healthcare Excellence

Having been in the medical diagnostics industry since 2004, the LH Paragon Group has

further strengthened its capabilities over the past four (4) years after a fruitful joint

venture partnership with the Spain-based health services provider Keralty Global in

December 2020, elevating Cebu’s local healthcare landscape to global standards across its

three (3) strategically located Keralty Prime Cebu clinics.

In response to evolving global market conditions, Keralty Global has announced its exit

from the Philippine market to focus on their key operations in the US, Europe and the

Americas. As a result, the parties have entered into an agreement for the LH Paragon

Group to acquire Keralty Global’s shareholdings, making CLINICA PRIME CEBU, INC. fully

owned by the LH Paragon Group, and paving the way for an exciting and renewed

commitment to primary healthcare excellence through the 100% Filipino-owned

proprietary brand, CLINICA PRIME.

CDN iterview with Clinica Prime's Chairman, Mr. Edmun H. Liu at Clinica Prime Oakridge - Primeplus Lounge

CLINICA PRIME Chairman and LHPI Group CFO Edmun H. Liu shares, “We are grateful

for the partnership and the invaluable experience we have gained over the past four years.

This year, as we mark the 60th Founding Anniversary of our Group, we are ready to build

and grow our own Filipino brand of primary health care, for the Filipino and by the Filipino,

with products and services comparable with the best in the world.“

Liu continues, “We are deeply committed to ensuring that world-class primary care is

accessible for every Filipino. This is our way of continuing our Founders’ vision and legacy

of being good stewards, ensuring we make a meaningful and lasting impact for our

communities, for the many years to come. “

Our Vision: Patient-Centered Care

Through the new CLINICA PRIME brand, LHPI is dedicated to investing and growing its

healthcare footprint in the Philippines, providing globally competitive products and

services with its unique brand of Filipino care, attention and service for our Filipino

communities.

Moving forward with this vision, CLINICA PRIME will focus on the patient experience

across their wellness journey in all of life’s stages— from pediatric to adolescent wellness,

to men and women’s health and geriatric care, CLINICA PRIME aims to provide

personalized primary healthcare solutions tailor-fit to every patient.

Dr. Bryan Albert T. Lim, CPCI President and Chief Medical Officer echoes, “CLINICA

PRIME will be centered around the patient experience. Everything we do, how we

innovate will all be centered around what the patient needs, and how we can contribute

to improving their quality of life. It’s a collective journey to wellness and we take each step

with our patients’ well-being in mind, in whatever stage of life they are in. From babies to

adults and grandparents, we will accompany our patients’ journey in all of life’s stages.”

Clinica Pime's Chief Medical Officer - Dr. Bryan Albert T. Lim

Dr. Lim continues, “This is just the beginning. Our commitment to excellence is now

stronger than ever. Our goal to deliver accessible and effective primary care for every

Filipino is part of a bigger healthcare ecosystem and we look forward to continuing to

serve you with the same dedication and excellence you have always trusted, now made

even better and stronger.“

CLINICA PRIME currently operates three (3) multi-specialty clinics in the key cities of

Mandaue, Consolacion, and Lapu-Lapu City in Cebu, with strategic expansion across the

region in the horizon.

Follow us on Facebook and Instagram for our full range of products and services or visit

www.clinicaprime.com.ph.